Develop people
I help designers take on greater responsibility through feedback and close support. At Softplan/Sienge, I prepared people to lead specialties within the team and make decisions that had previously depended on me.
Design Manager · Team Leadership
Design leadership. Deep product expertise.
I help people grow. I design and build products.
01 · Leadership in practice
Provide direction.
Enable autonomy.
Align priorities
I balance product needs with the team’s experience and availability. At Softplan/Sienge, I brought Design, Product and Technology together to share criteria for using AI while keeping designers in their product teams.
Sustain quality
I connect research findings to decisions about navigation, interaction and interface design. At Keycash, I designed paths for partners to find products to sell and track proposals and commissions.
Testimonials Summaries of public recommendations
Autonomy with direction
“Balances guidance and autonomy, creating an environment of trust and professional development.”
Product Designer · direct report at Softplan/SiengeCalm under pressure
“When deadlines were tight and pressure was high, his calm approach made the burden feel lighter.”
Product Designer · direct report at Softplan/Sienge02 · Selected work
Leadership and product,
in practice.
From building teams to customer research and hands-on product design.
Product Design leadership
People development, guilds and DesignOps at Softplan/Sienge.
Lending SuperApp — Keycash
An implemented redesign to support partners’ income generation, with gains in retention, proposal volume and follow-up.
ConstrUX — Co-creation with customers
I conceived and led a program of 12 in-person workshops across six Brazilian cities.
Coordinating AI across teams
I brought Design, Product and Technology together to develop AI expertise and practices.
Pulsian — Decisions on AI
I built a platform for leaders to track AI developments in the market.
03 · Expertise
From direction to detail.
- People leadership
- Hiring, development, performance and team composition.
- Product direction
- Decision criteria developed with Product, Engineering and business stakeholders.
- Product Design
- End-to-end architecture, interaction, interface design and prototyping.
- DesignOps and systems
- Processes, standards and responsibilities supporting work across squads.
- Research and facilitation
- User research, co-creation and synthesis to inform decisions.
- Applied AI
- Prototypes and interfaces built with AI assistance, agents and automation.
04 · About and background
A background
shaped by hands-on work.
Developing designers, structuring teams and evolving complex digital products.
Currently, at Pulsian, I lead product strategy, Design and development of an AI platform.
2022–2025
Softplan/Sienge
Product Design leadership
Responsible for the discipline across the ecosystem, covering hiring, development, allocation and collaboration with Product and Technology. I established capabilities including DesignOps, Research and Design Systems.
2021–2022
Keycash
Product Design
Direct Design responsibility across the website, credit acquisition journey and SuperApp, collaborating with Product, Engineering and stakeholders.
2014–2020
Segundo Andar and Happy Code
Entrepreneurship and management
Business co-owner responsible for operations, with work spanning hiring, team development, service experience and business management.
Get in touch
Your next challenge.
Let’s build.
Let’s talk about Product Design leadership opportunities, team development and product challenges.